What is Amazon’s Target Market?
Amazon’s Alexa is a popular AI assistant for consumers. Btjunkie The company has sold over 25 million Echo smart speakers, and that number is expected to double by 2020. The technology behind Alexa will be available on millions of devices, making it possible for people to access it from anywhere. Even if Alexa isn’t available on all of those devices, you can find a skill for your device. You can even use it to communicate with your pets!
Amazon is aiming to expand the Alexa user base by focusing on younger generations. In the US, nearly half of Alexa users are under 44 years old. This segment includes 20 percent of 30-44-year-olds. It is also possible to reach this segment through child-friendly Alexa gadgets and skills. With these capabilities, Alexa has been trying to reach a younger audience for years. But what is Alexa’s target market?
Unlike Google Assistant, Alexa is more natural-sounding and responsive. Isohunt The technology is especially helpful for smart home customers, as it enables them to manipulate Alexa-compatible devices without the use of a smartphone. It’s also a great way to promote products, such as smart-home appliances. It’s also great for content marketing. Thedigitalscale The Alexa skills marketplace is also growing, with more than 30,000 available to Echo family owners.
Despite its global reach, Amazon’s US market remains the company’s largest market in terms of total sales and the number of products purchased. Presentnews Sixty-six percent of US voice assistant users consider the company’s products a top choice. This group also tends to be aspirational, and they are the ideal market for the voice assistant. Claimrecoveryhelp If you’re looking for a voice assistant, the right choice will be an Echo or Amazon Fire streaming device.